It's Our Business is a campaign that encourages all of us to take responsibility for keeping kids safe! It raises awareness about the signs of child abuse and empowers people to speak up and take action. Whether you are a coach, teacher, friend, doctor, or community member, this campaign reminds us that protecting children is a job for each and every one of us. If something feels wrong, trust your instincts and take the right steps to report it.
Funds raised through It's Our Business support NCA (National Children's Alliance) in helping child advocacy centers respond to child abuse, and preventing abuse from happening in the first place.
http://www.nationalchildrensalliance.org