ONGOING
Braindance is an electronic music genre that originated in the 1990s, primarily associated with the UK-based record label Rephlex Records, which was co-founded by Aphex Twin (Richard D. James) and Grant Wilson-Claridge. The term was coined by Rephlex as an alternative to "intelligent dance music" (IDM), with Wilson-Claridge describing it as "a way of life" rather than merely a musical style. The genre is characterized by a moderate-fast tempo, the use of analogue-sounding synthesizers—particularly the Roland 303 or its clones—and analogue drum machine sounds or breakbeats. It draws inspiration from acid techno, IDM, breakbeat, electro, and other electronic subgenres, blending elements of funk, experimentalism, and playful complexity.
Braindance music often features intricate, evolving melodies and rhythms, with a strong emphasis on sonic experimentation and a sense of fun and energy, distinguishing it from the more cerebral or ambient tendencies sometimes associated with IDM. It has been described as encompassing the best elements of various genres, including traditional, classical, electronic, hip-hop, house, techno, drum and bass, and ambient music. The genre has fostered a dedicated subculture, with artists such as Mike Paradinas (µ-Ziq), Squarepusher, Luke Vibert, and Bogdan Raczynski being key figures in its development and evolution. The Rephlex label played a pivotal role in launching and promoting braindance, releasing music under various aliases and supporting a diverse range of experimental electronic artists.
Despite its roots in the 1990s, braindance remains active and influential, with new artists and labels continuing to explore its sonic possibilities. The genre's international reach is evident through labels and producers from countries such as Norway, Poland, the UK, the US, and Japan, who contribute to its eclectic and dynamic character. While the term "braindance" was initially used by Rephlex to describe music from their label, it has since become a broader descriptor for a style of electronic music that values creativity, playfulness, and sonic innovation.